The Courage to Be Real

A call to action and our belief in courageous self-expression. Because when you embrace every side of yourself with confidence,
you inspire others to express themselves authentically, too.

Don’t let your inner critic hold you back. The Coach Shine Collection is hereā€”so you can see your most confident self.

Dove Cameron, Yanfei Song, Lil Buck and Youngji Lee star in a film directed by Lope Serrano.

Bright new things
(big and small).

Not shining's not an option for these stars.

Shine your way.

A behind-the-scenes look at his film shoot with Petra Collins.